Panel: What's the Future of the UPF Debate?

This panel explores the intensifying scrutiny surrounding ultra-processed foods (UPFs), particularly in the context of plant-based and alternative protein innovation. As consumer awareness grows and media narratives shift, brands in the space are increasingly being asked to reconcile sustainability and technological progress with demands for transparency, clean labels, and perceived “naturalness.”

Experts will debate the evolving definition of UPFs, highlighting the nuances between necessary food processing for safety and innovation versus the inclusion of controversial additives. Discussion will include public perception shaped by recent media coverage—ranging from concerns about emulsifiers, artificial dyes, seed oils, and gums, to more philosophical questions about what makes food "real" or "wholesome."

Panelists will address the role of ingredients commonly used in the alt-protein sector, such as methylcellulose, textured proteins, and fermentation-derived components, as well as how companies are adjusting formulations to meet clean-label expectations without compromising texture, shelf life, or nutritional value. Attendees will gain insight into how the food industry is responding to growing pressure from health influencers, regulatory bodies, and consumers to offer transparent, minimally processed solutions—and what trade-offs might be necessary to drive both innovation and trust.