Re-thinking Better-for-You Through the Eyes of the Consumer: What Google and TikTok Trends Reveal About the Future of Food

This session will dive into how SPATE empowers plant-based food companies to stay ahead of fast-moving consumer trends by analyzing billions of TikTok videos and Google searches. Learn how SPATE identifies rising ingredients, viral recipes, and shifting consumer interests—enabling brands to innovate faster and more strategically. From oat milk cold foam to mushroom jerky, discover how leading plant-based companies use these insights to guide product development, marketing campaigns, and content strategy. Whether you're targeting flexitarians or next-gen vegans, this session will show how trend intelligence can help you meet demand, stay relevant, and win in a crowded marketplace.