High-Protein Plant-Based Dairy: A Technical Deep Dive into Formulation Trade-offs

Hybrid products combining animal and alternative proteins (now referred to as 'balanced') are gaining attention as a pragmatic pathway to improved nutrition and sustainability. This session explores functional, sensory, and processing advantages of hybrid formulations, along with consumer perception and positioning strategies. Speakers will discuss how hybrids can reduce cost, enhance nutrition, and improve texture while lowering environmental impact. Attendees will gain insight into where hybrids perform best, which categories show the most promise, and how to communicate value without confusing consumers.