Fact Versus Feed: Nutrition Misinformation and Trust in a Digital Food Landscape

Nutrition information is increasingly shaped by algorithms, influencers, and polarized online discourse. This session addresses how misinformation spreads across social platforms and the impact it has on consumer trust, regulatory scrutiny, and brand risk. Experts will discuss strategies for responsible communication, science-based messaging, and crisis response in an environment where facts often compete with virality. The session will also explore how companies, industry groups, and researchers can rebuild credibility while navigating emotionally charged topics such as ultra-processed foods, sugar, protein, and novel ingredients.