Panel: Closing the Fiber Gap: Turning Nutritional Need into Consumer Demand

Despite growing awareness of gut health and metabolic wellness, most consumers still fall significantly short of recommended fiber intake. At the same time, fiber’s expanding role is now beyond digestion, including satiety, vitality, signaling, blood sugar management, and long-term health outcomes. This session will explore how brands are translating this clear nutritional gap into compelling consumer propositions. Industry leaders will discuss what is driving renewed interest in fiber, which product formats and claims resonate most, and how to balance functionality with taste and accessibility. The discussion will highlight how fiber is evolving from a niche health message into a mainstream driver of product innovation and demand.