Protein 2.0: Evolving Consumer Expectations

Protein remains a central driver of food and beverage innovation, but the conversation is evolving. No longer defined solely by grams on the front of pack, protein is increasingly evaluated through the lens of quality, source, functionality, and overall health impact. As consumers become more informed, protein is shifting from a point of differentiation to a baseline expectation. This panel will explore how brands can move beyond “high protein” claims to create meaningful value through formulation, ingredient storytelling, and targeted benefits such as satiety, metabolic health, and active nutrition. Industry leaders will discuss how to stand out in an increasingly saturated protein market.