From Scroll to Cart: How Social Commerce (TikTok) Is Reshaping Food Discovery and Purchase

Social commerce platforms are transforming how consumers discover and purchase food. This session explores the rise of creator-driven sales, impulse buying, and platform-native storefronts. Speakers will discuss what works on social commerce channels, how trust is built, and which categories perform best. Attendees will gain insight into integrating social commerce into broader go-to-market strategies.