Alyssa Williams, Food and Beverage Category Insights Manager at Spate, is dedicated to uncovering emerging trends and translating data into actionable insights. With a deep understanding of consumer behavior, she helps brands navigate the evolving food and beverage landscape. Alyssa combines analytical expertise with a strategic mindset, ensuring companies stay ahead of shifting market demands. Her passion for trend forecasting and data-driven storytelling allows her to provide meaningful guidance to brands looking to make an impact.