Jari Karlsson is CEO and Co-Founder of Happy Plant Protein, a Finnish food technology company on a mission to revolutionize how plant protein is produced. 

Happy Plant Protein’s patented extrusion-based technology turns locally available crops directly into high-quality protein ingredients, without the complex and capital-intensive processing traditionally used by the industry. 

Jari brings more than 25 years of experience in business strategy, marketing, innovation and commercialization in the food industry. At Happy Plant Protein, he leads commercialization, international growth and the company’s global licensing strategy. Together with his co-founders, Jari is now taking a simple idea global: plant protein production should be local, efficient and accessible.