Marisa holds a BA in Communications and an MA in Media Management from Marywood University. With more than two decades of experience across the consumer insight journey, she is passionate about uncovering, understanding, and championing the consumer voice. She thrives on projects that allow her to observe consumers' personal interactions with products, particularly those that evoke emotion and nostalgia. Her experience as an "empathy activist" has strengthened her ability to uncover the motivations, emotions, and unmet needs that shape consumer behavior. Marisa is driven by helping clients translate those insights into solutions that resonate both functionally and emotionally.