Michael Fox is the co-founder and CEO of Fable Food Co, a company on a mission to help people eat more mushrooms. Partnering with fine dining chef and mycologist Jim Fuller, Michael launched Fable in 2019 with 3 Michelin Star chef Heston Blumenthal as their first customer. Pioneering new techniques for cooking and processing mushrooms, today Fable’s products are available in over 3,000 restaurants and retailers across Australia, the US, UK, Canada, and Singapore.