Tasneem Dalal (Tas) is Senior Director at MMR, where her focus spans commercial strategy and marketing. Her career sits at the intersection of customer success, sales, and delivery, giving her an end to end view of how deals get sold, how platforms get adopted, and how clients actually experience value once they're in. She's a little LinkedIn obsessed and stays closely connected to the insights community, driven by genuine curiosity about the space she works in. At her core, she's just someone who loves great products and the research that makes them possible.